The Importance of Video for Your Social Media
Did you know that there are over 2.8 billion active social media users worldwide today (SocialMediaToday)? It’s no surprise that with such a vast quantity of information being shared and consumed across online platforms, visual content is more than 40 times more likely to be shared over all-text content (HubSpot). Video is becoming an increasingly more important element of communicating to and engaging with audiences on social media. At 5Gear Studios, we’ve seen a huge influx of companies coming to us needing quality videos to use on their social media platforms over the past few years.
But why use video on your social media? Here are a few stats that answer just that:
Mobile video consumption rises by 100% every year (Insivia).
72% of customers would rather learn about a product or service by way of video (HubSpot).
People are 1.5 times more likely to watch video on their mobile phones (FaceBook).
Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text (Insivia).
81% of businesses use video as a marketing tool (HubSpot).
There’s no denying it: social media continually shapes and defines the way we consume information and communicate online. Video is right at the heart of the social media world, as one of the most engaging tools for communication we have at our disposal.
Including video on your social media platforms not only helps you better connect with your audience, but can also help you grow your business by reaching your target market on the online spaces they already frequent.
The success of social media lies in its ability to relay information in a compelling way. It’s quick, concise and engaging; and video is the best medium to instantly engage audiences while simultaneously maintaining their attention for longer than other mediums. It’s a fantastic tool to hook in an audience and quickly leave a lasting impression.
Increase Brand Exposure
With literally billions of people using social media on a daily basis, social media outlets are quickly becoming like search engines themselves. Creating relevant content is key; adding compelling titles and captions along with applicable hashtags can boost your brand’s exposure and provide accurate analytics of your audience. You want the content you’re releasing to accurately and positively represent you and your brand. Putting out sub-quality content can be just as harmful as posting good quality content is helpful. Elements such as good sound quality, quality of visuals, information accuracy, good writing and acting — all improve user interactions and lessen the chance of audiences clicking away before they’ve had the opportunity to have their interest sparked.
Call To Action
Having a message and goal for your video is paramount no matter what platform you are posting on. Having clearly defined user actions for your content is an effective way to generate traffic to your site, allow the user to purchase a product or inspire your audience to share your video. Having engaging content is the first step, but initiating a Call To Action is what drives conversations further, grows your business and allows the user to learn more after their interest is peaked from watching your content.
At 5Gear Studios, we can help you make the most of your social media platforms by creating tailored, engaging videos that are crafted to best represent you and your brand. From start to finish, 5Gear Studios can lead you through the process of creating versatile, impactful and multifunctional content that can be optimized for you to get the best value possible.
As far as format goes, the possibilities are endless: animation, live-action, infographics, dramatic, comedic… We know there’s no one right answer for what every company needs. You’re unique; it’s time to share what makes your company special! No matter the product, service or cause; 5Gear Studios has the team and tools to make the content you’ve always dreamed of sharing with your audience. Check out 5Gear Studios’ website or contact us today to find out more about how we can help you best represent and share your business through video!