Video Streaming: The Pros and Cons
In the past few months, we have all become hyper aware of just how much our daily lives rely on interactions with others, both personally and professionally. With even the most standard of in-office team meetings put on hold, we’ve all had to adjust our methods of communication to co-workers and clients. As we face the remainder of 2020 with all events and conferences either cancelled or delayed, the impact of these once usual events becomes clearer still as many organizations rely on them for networking, campaigning and communication.
Professional video streaming is an effective way to help bridge this new-found gap. Working as an alternative to originally planned conferences or events, video streaming has become a new normal and oftentimes the closest alternative to ‘the real thing’ in regards to live events, conferences and general information exchange.
Is Live Streaming Right for Me?
Video streaming brings with it a host of both benefits and challenges which should be carefully considered when deciding if video streaming is right for you:
The Reach of Video Streaming
With 47% of live streaming viewers worldwide streaming more live video today than a year ago, and growing - the popularity of live streaming can’t be overlooked (Interactive Advertising Bureau). One of the powers of video streaming is its ability to magnify audience size and geographic reach. Physical events will always be restrained by the size of your venue: this isn’t an issue for live streamed events. While costs of a physical event increase as the attendance list increases, the cost of video streaming remains flat no matter the length of your guest list. But the reach of live streaming goes beyond numbers, as it also broadens your geographical scope. This includes the opportunity to reach those who may not have been able to attend your live event from other areas or countries. Additionally, speakers that may not have been able to travel in to speak can be given the opportunity to easily and inexpensively be present on your live stream.
Unstable Internet Connection
It’s important to be adamant in your preparations when setting up a video stream. Ensuring equipment is ready and being prepared for any potential technical issue is a must. Conducting a technical run through before streaming is a necessary way to help ensure quality and diminish the chances of having technical issues during the event. Despite these efforts, there is always the possibility of encountering an unstable internet connection either from your side or for the consumer watching the stream. This can interrupt the program and be frustrating for viewers.
Video streaming makes a clear case for its practicality alone. It eliminates social risks by meeting required social distancing safety requirements, all while still allowing the event or conference to be held. Video streaming is not only convenient for coworkers and clients to ‘attend’, but also allows for the event to be saved and re-watched: making it a practical and functional investment.
Video Quality (From Speakers)
For event speakers that are sending in content that they have recorded themselves, quality is sometimes an issue. Video quality, sound quality, framing, lighting; all elements that can increase the watchability of a video. Although it is highly suggested that you coach speakers in best practices when they are sending in their content, it’s not always possible to get the preferred quality of video.
In a time where we can’t be face-to-face, video is the next best thing! People are 75% more likely to watch video than read print. Additionally, the brain absorbs 50% more information through moving pictures and sound than it does from the next best medium (Forrester Research). In this way, video streaming can help you to keep the attention of viewers while delivering your message effectively.
Loss of Face-to-Face Value
Video is a powerful tool, but live, in-person events are far from obsolete. One key aspect of conferences and events is the opportunity to take in the environment and network with other attendees. Although video streaming can attempt to replicate this with online discussions, it’s difficult to compare it to the value of real, face-to-face communication.
How to Get Started
When considering the location viewers can reach your livestream, look first at your target market. There are lots of options for streaming partners: YouTube, FaceBook, Vimeo, Live-Stream, a Web-page… it all depends on where your audience is and what makes the most sense for your message.
In a world where anyone with a cell phone and an internet connection can have a livestream: what makes you stand out? Hiring a professional live streaming service eliminates stress and helps you to look more expertised in your field. Maven Media Group, WebcastCanada, Baseline Communications, SocialLive: all great examples of companies offering high quality corporate video streaming services. With services like the ones these companies offer, you have a whole team behind you. This allows your focus to remain on the content of your event rather than the technical aspects of creating it. Professional live streaming includes having an experienced team to pull off your show: a show director, producer, video playback, switcher - all helping to ensure your event runs smoothly.
Whether it’s an event, conference, or internal messaging; video streaming is a practical and engaging way to reach your audience and remain relevant while adapting to our changing world. While professional video streaming is steadily becoming the new normal for many planned live events and conferences, it’s still just one of many options of getting your message out. Evaluate your company’s needs today and see if video streaming is the right option for you.
Contact 5Gear Studios today to find out more about our Live-Streaming services and how we can help you professionally live-stream your next event!