The use of aerial cinematography has continued to increase over the past few years. What was once limited to big-budget productions has become more common among independent productions and even personal use. With drones and advanced technology becoming more accessible, capturing beautiful visuals from the sky is possible for anyone, as long as they follow the legal requirements. (Check out our blog post on Canadian Rules to Follow While Operating a UAV / Drone.) Because of the increased popularity of aerial cinematography, it has become a useful tool in the world of marketing and commercials. Let's take a closer look at what aerial cinematography is and explore the many benefits it brings to businesses and brands that utilize it.
What is Aerial Cinematography?
Aerial cinematography is the art of capturing dynamic and compelling footage from an elevated vantage point. Traditionally this was done using helicopters or an aerial vantage point however drones have become an increasingly popular alternative. This technique allows filmmakers to achieve incredible shots that would otherwise be impossible to obtain. Aerial shots are a great way to capture an entire location in one shot, establish where a scene will take place, or view changing landscapes over time. With drones becoming more affordable and user-friendly, they allow businesses of all sizes to harness the power of aerial cinematography for marketing purposes.
Benefits of Aerial Cinematography in Marketing & Commercials
Eye-Catching Visuals
In today's digital age, capturing your audience's attention is becoming increasingly challenging. With the ability to swipe or click onward, you want to make sure your content draws a viewer in from the first moment they see it. Aerial cinematography provides an eye-catching solution by offering unique perspectives and captivating visuals. Aerial shots can showcase products, services or locations from unique angles that instantly grab the viewer's attention. Whether it's soaring over picturesque landscapes, showcasing beautiful architecture from above or providing a bird's eye view of a lively event, aerial footage adds a touch of excitement to any marketing video or commercial.
Enhanced Storytelling
Aerial cinematography isn't just about showcasing impressive visuals, it also plays a significant role in storytelling. By incorporating aerial shots into marketing materials, brands can create a more immersive and engaging narrative. For example, real estate agencies can give potential buyers a virtual tour of properties, taking them on a journey from the neighbourhood to the house. Similarly, travel companies can transport viewers to breathtaking destinations, igniting the desire to experience the place themselves.
Showcase Scale and Scope
For businesses operating in large facilities or expansive landscapes, conveying the scale and scope of their operations can be challenging. Aerial cinematography offers a perfect solution by allowing companies to demonstrate the magnitude of their location. Whether it's a massive industrial complex, beautiful acres of camp land, or a sprawling amusement park, aerial shots provide a comprehensive view that ground-based cameras simply cannot match.
Emotional Connection
Aerial cinematography has the power to evoke emotions in viewers. A beautiful aerial shot of a tranquil beach resort can evoke feelings of peace and relaxation, while an aerial view of a bustling cityscape can convey energy and excitement. By tapping into the emotional response of the audience, brands can forge a deeper connection with their customers, leading to stronger brand loyalty and increased sales.
Safety and Efficiency
In the past, capturing aerial footage required expensive helicopter rentals and specialized crews, which were not only costly but also posed safety risks. With drones, aerial cinematography has become safer, more efficient, and more cost-effective. Drones can access tight spaces, fly at low altitudes, and execute intricate maneuvers with ease, all while providing high-quality footage. Drone technology allows for real-time monitoring, ensuring that filmmakers can review shots instantly from a safe location and make adjustments as needed.
Aerial cinematography has emerged as a game-changer in the world of marketing and commercials. Its ability to capture stunning visuals from above, tell captivating stories and evoke emotion in an audience provides businesses with a powerful tool to stand out in a competitive marketplace. As technology continues to evolve, aerial cinematography will definitely continue to play a role in production and marketing. Embracing this innovative technique can help businesses soar!
Looking to utilize aerial cinematography in your commercial or marketing video? Contact 5Gear Studios today!