What's Important in a Landing Page Video?
Updated: Jan 7, 2022
Are you ready to create or update your website’s landing page?
Incorporating video on your website’s landing page is the best way to engage your audience and maximize the effectiveness of your site. Incorporating a video on your landing page is a great way to direct and focus visitor attention right from the moment they open your website by clearly communicating who you are and what you do. It’s no secret that any site’s landing page is valuable real estate; it’s the jump-off point for the rest of your website. Video is well worth the space, as it delivers information quickly, allowing visitors to absorb your message and minimizes the risk of them losing interest. Did you know that audiences have a much easier time retaining information from video compared to text information? Studies show that viewers retain 95% of video messaging, compared to just 10% when only reading text.
Before undertaking the project of making a landing page video for your website, there are a few tips you should consider:
Landing page videos shouldn’t be too long; they act as merely a way to spark interest and give a general overview of your company and what you can offer the viewer. Knowing this, it’s important (especially in landing page videos) to create a video that accurately portrays the message you want to convey. Animation, text graphics, interviews, testimonials, explainer video - the vehicle used to deliver your message is up to you and your goals!
While creating a video that accurately represents your company, it’s wise to consider how your final video will ‘age’ in the future. This means making a video that is likely to be just as relevant next year as it is today. With that said, if your landing page video requires specific information that is likely to change, it’s a good idea to create a video that’s malleable enough to be tweaked in the future as your website and business grows and changes. Starting with this mindset right from the beginning means you can get the best, long-term value for the video you create.
Pay attention to the quality of your video production. A poorly-produced video can undermine your message. Your landing page video is the very first thing clients (and potential clients!) will see when they enter your site. Don’t let a poorly produced video dissuade potential clientele from taking your business seriously. 5Gear Studios has produced countless landing page and promotional videos for a wide variety of businesses. From developing the video’s creative concept, to editing and post-production, 5Gear Studios has the personnel and expertise to take you through the entire process! No matter the image you want to convey, ensuring that first impressions of your company are both positive and lasting is what 5Gear Studios specializes in!
Whether your video includes graphics, animation, or additional supporting elements, we are happy to work with you in bringing to life your vision for your landing page video. Regardless of how simple or elaborate your production, 5Gear Studios will deliver your landing page video that is sure to engage viewers and help you to grow your business.
Contact 5Gear Studios today to find out more about how we can help you create professional and engaging landing page videos, no matter your budget. We can’t wait to hear from you!